8 Comments
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soz's avatar

good stuff ser

🅟🅐🅤🅛 🅜🅐🅒🅚🅞's avatar

Hey Greg, I enjoy your stuff!

Gaurav Bhandari's avatar

Good one Greg. Thought starter for me - B2B guy in a boring industry who wants to have more fun 😀

Anne Shaeffer (Palermo)'s avatar

Great guide. Thanks for sharing. Although I think with the growth of AI, people are increasingly interested in brands with a face. Helps to build trust that we’re humans ☺️🩷☺️

Sougata's avatar

I think it's really tough

Lloyd Creates's avatar

Let’s gooo, looking forward to reading this

Timur Karimbaev's avatar

This is super relevant for SaaS builders! I'm currently building a content planning tool that helps creators build faceless brands at scale. The ACP framework you mentioned is exactly what I've been implementing. Would love to connect and share notes on community-driven product development!

Austin Anderson's avatar

This is where a lot of home service businesses are missing it. You don't have to be the face forever. The brand can outgrow you. Working on making Mow Bros feel like that — something that runs without me at the center of every post.