If you want to beat Amazon, be memorable. Let me explain to you why I think “Experiential Commerce” is the new e-commerce. This will equip you to beat Amazon by playing a different game. In Welcome to the Spontaneous Internet, I discussed how ‘hanging out online’ is undergoing a large-scale shift towards virtual spaces that are spontaneous, social and raw.
Great article. I would love to do it straight away. The problem is - how? I'm not a computer person, and I've no idea, even with your advice, how can I implement this.
As a small business and start-up, I can not afford professional help. So I've to stuck with my old even if I know there would be so much more...
Do you think the digital goods world will flourish in the more developed countries, where disposable income is higher? This might be my personal thinking but I don’t see the justification yet for spending money on digital goods that have no tangible use vs spending money on physical goods that have a tangible use e.g clothes to keep me warm, food to feed. Would be interested if others think like this, have any counter thoughts?
Great article. I would love to do it straight away. The problem is - how? I'm not a computer person, and I've no idea, even with your advice, how can I implement this.
As a small business and start-up, I can not afford professional help. So I've to stuck with my old even if I know there would be so much more...
Do you think the digital goods world will flourish in the more developed countries, where disposable income is higher? This might be my personal thinking but I don’t see the justification yet for spending money on digital goods that have no tangible use vs spending money on physical goods that have a tangible use e.g clothes to keep me warm, food to feed. Would be interested if others think like this, have any counter thoughts?
You are asking to create a meta verse esque universe wherein people can buy physical products in real time, that's a tough but intriguing endeavour.
Insightful
Amazing
Spot on with this article, Greg! Thank you for putting this out there.